strEATS: Authentically Inauthentic
While strEATS burst onto the scene in Calgary, Canada, in 2017, it wasn’t the team’s first rodeo. They had already solidified their claim to fame with Joey’s Seafood Restaurants, a staple in Canada since 1985, celebrated for fish and chips and a secret-family-recipe golden batter that Joe (Joey) Klassen developed himself.
But now, with strEATS, they’re dominating the fast-casual market with cutting-edge food trends and a globally inspired menu that features a mouthwatering array of tacos, burritos, and poutines (otherwise lovingly known as street food and the inspiration behind the strEATS moniker).
It’s what Colin Klassen, strEATS’ head chef and menu mastermind, calls “instagrammable quick- service food,” and its popularity is spreading like wildfire. The brand has already rolled out restaurants in four Canadian provinces, adding a dozen locations in 2021.
The Shift to Fish Shack is Growing Serious Momentum
The growth of North America’s largest seafood restaurant chain has been spurred on by a change in how consumers are eating out. Joey’s Fish Shack’s focus on the experience has drawn the attention of restaurateurs nation-wide.
“Our restaurant has grown up. It’s less cafeteria and far cozier,” says Joe Klassen, founder and CEO of Joey’s Only Franchising Ltd. “Our restaurant décor makes for a more welcoming feel.”
Another new Joey’s has evolved in the west end of Edmonton. The opening of Joey’s Fish Shack in Terra Losa in August 2021 makes 8 new Joey’s Fish Shacks in less than a year.
St. Albert sees a revival of sorts with Joey’s Fish Shack
When Joey’s first came to St. Albert in October 1993, the goal was long-term service for the community. 29 years later, a new spirit has emerged at 3506 Tudor Glen Market – a new and improved Joey’s 2.0.
“Joey’s Fish Shack offers a new menu, a new atmosphere and a new outlook on food,” says Joe Klassen, founder and CEO of Joey’s Only Franchising Ltd. “It’s a step we needed to take to stay current and top of mind with the new consumer.”
https://www.openpr.com/news/2642142/st-albert-sees-a-revival-of-sorts-with-joey-s-fish-shack