CHOOSE JOFL
JOFL boasts a diverse portfolio of franchisable brands, ranging from Streats to Joey’s Fish Shack. Theses brands offer unique culinary experiences, catering to various tastes and preferences. We’ve got something for everyone. Whether your customers seek snacks, drinks, or trendy grab-and-go meals, our portfolio covers it all.
Local Connection
Covenience stores thrive on community ties. Our brands adapt to local nuances, reflecting neighborhood favourites and regional flavours. By tailoring offerings to your area, we ensure your store becomes an integral part of daily life for residents.
With JOFL, you are able to pick and choose which brand fits best for the area. Our tailored approach ensures that your convenience store becomes more than just a stop – it becomes a destination.
THE STATS
58% of c-store visits are made up from Gen Z and Millennials.
56% of Gen Z non convenience shoppers said they would be more likely to shop at a convenience store if it served hot food.
19% of c-store shoppers say they will not consume food products because there are no healthy choices.
Since 1985, we’ve grown into one of North America’s Largest Seafood Restaurant chain, but we’ve never swayed from our original mission to serve the best fish & chips that’s always cut & battered in-house. We also requires fewer employees because of our unique operations, menu and facility design meaning most cost savings.
Streats stands as our brick-and-mortar secondary brand, boasting exceptional brand recognition and a growing presence with 23 stores and counting. Renowned for its diverse and flavorful offerings, Streats represents our bread and butter in the culinary landscape.
Dumpling Factory caters to everyone with its diverse range of dumpling creations. Perfect for sharing and offering something for every palate. It’s a quick, convenient, and filling option that appeals, to a wide demographic of convenience store shoppers.
Tender lovin Chicken targets the 14 – 34 age group, aligning perfectly with the majority of convenience store shoppers. With full meal-based offerings and a focus on halal chicken, it satisfies the growing demand for halal foods, providing flavourful options for descerning customers.
Add More Fries is a playful stunt food brand that revolves around Streats current ingredient deck. With its fun and innovative offerings, it appeals to a young demographic, making it perfect for late-night cravings and aligning well with the extended hours of convenience stores.
JOFL is committed to marketing that drives customers to convenience stores, emphasizing culinary offerings through partnerships, promotions, and incentives, turning visits into intentional culinary experiences.
VERSATILE SOLUTIONS
JOFL offers adaptable solutions tailored to the unique needs of convenience stores. Our Hot Stuff Pizza Program provides a turnkey solution that can be seamlessly implemented directly within the store, eliminating the need for excessive build-out or additional staffing. With our versatile offerings, convenience store owners can enhance their culinary offerings and drive customer engagement with ease.
