The shift to Fish Shack is growing serious momentum
The growth of Canadas largest seafood restaurant chain has been spurred on by a change in how consumers are eating out. Joey’s Fish Shacks focus on the experience has drawn the attention of restaurateurs nation-wide.
“Our restaurant has grown up. It’s less cafeteria and far cozier,” says Joe Klassen, founder and CEO of Joey’s Only Franchising Ltd. “Our restaurant décor makes for a more welcoming feel.
Another new Joey’s has evolved in the west end of Edmonton. The opening of Joey’s Fish Shack in Terra Losa in August 2021 makes 8 new Joey’s Fish Shacks in less than a year.
Franchise Canada explores flavour-packed burritos - like at Streats
Welcome to Burrito-ville
Skew up your Summer 6 pack with Joey’s Fish & Shrimp Skewer feast
Starting May 10, customers at Joey’s Seafood Restaurants and Joey’s Fish Shacks across Canada will get a great summer deal on the perfect size family meal.
“Limited access to our dining rooms have allowed us to pivot to take-out and our 6-piece Joey’s Fish & Chips is the perfect size meal for a small family," says Joe Klassen, founder and CEO of Joey’s Only Franchising Ltd. "Feeding your family for under $30 is tough these days, this deal is perfect for most family cohorts.”
Throughout the summer, seafood lovers can feast on this picnic style meal, complete with plenty of natural-cut fries and house made coleslaw. At $29, it’s hard to argue with the value. In addition to the 6-piece meal, Joey’s customers can feast on Shrimp Skewers – flavoured with Sweet & Spicy Thai, Seafood Sauce and Chipotle Aioli.
“We are happy to help keep the costs of feeding your family down," says Dave Holland, Vice President of Marketing and Design, Joey's Restaurants. “Our 6-pack makes a great summertime picnic and our Shrimp Skewers are a delicious value.”
Blending Past and Present Ingredients
Canada’s largest seafood restaurant chain began with a young man’s vision of a casual full-service restaurant catering to the Canadian love for down home style fish and chips. “I was 21 and had an idea for a seafood restaurant,” says Joe Klassen, founder of Joey’s Seafood Restaurants and founder/partner of Joey’s Franchising Group. “I knew it couldn’t be a burger place — there were already so many out there — so in Calgary in 1985, with my wife, Theresa, I started our first store with 39 seats.”
The new restaurant, first known as Joey’s Only, was a mid-priced, friendly place to go for heaping plates of simply delicious seafood, but as Klassen notes, it wasn’t easy going in those early days. “After about six or seven months, one Sunday morning I woke up and looked across at my wife and said, ‘It’s just not working, and all we’re doing is feeding it money. Should we close down the store?’ But she said ‘No, let’s give it another good chance’, and that’s what we did. Things started to climb after that.”
The menu featured not only the ever-popular fish and chips, but also a variety of dishes and recipes including salmon, halibut, shrimp, mussels, and crab. The concept took off and after a year, the couple opened another restaurant in Calgary, and another four after that. In 1989, Klassen partnered with David Mossey to open three more Joey’s in Edmonton.
More here… https://www.westernrestaurantnews.com/images/pdf/Western_Restaurant_News_Magazine-Spring-2021.pdf
Joey’s celebrates Fish & Chips Season in style with massive OgopoJoe Fish Sandwich
9 years ago, Joey’s Seafood Restaurants declared the 40 days that follow Ash Wednesday as Fish & Chips Season, and ever since, have had a corner on the market across Canada.
“It’s time again for a Joey’s Seafood favourite, their glorious Fish & Chips,” said Joe Klassen, founder and CEO of Joey’s Only Franchising Ltd. “Delicious cold-water whitefish, lightly battered alongside sacred tasty golden chips. Now is the time to embrace this divine treat.”
The brand has commanded the seafood market during lent, a naturally occurring time of increased fish consumption. Joey’s pits the OgopoJoe – their famous fish sandwich against the seasonal offerings from other non-traditional seafood brands like Wendy’s and McDonalds.
“We know we have the best Fish Sandwich on the market and encourage everyone to sea the difference,” said Dave Holland, VP of Marketing. “When you do the math, there’s just no comparison. You don’t have to sacrifice flavour during lent.”
Streats has opportunities abundant for you to be your own boss
Streats is powered by 35 years of restaurant franchising. Experienced franchisors with a wealth of restaurant background. We make it easy for you to make money and we are growing like crazy. Give us a call and become a member of the Streats fam. Michael Klassen is a second-generation fishmonger and a current owner of a Streats Kitchen. Nikita is a classic example of our new generation of restaurant owner. Engaged with her network and involved in the lives of her customers.
Streats Beltline shows off skills with award-winning Calgary fries
The Community Votes Calgary 2020 Campaign is now complete!
This year’s campaign hosted thousands of nominations and votes cast by members of your community. An astounding 4,783 businesses and people were nominated, but only the top 10 nominees in each category moved on to voting.
And the results are in! Congratulations, you won…
- Silver in the Fries category
- Top Pick in the Take Out category
CommunityVotes is a platform for Calgarians to nominate and vote for anything from their favourite place to dine on the weekend (wink wink), the friendly mechanic who they trust when they are in a bind, or the realtor who helped them move into their perfect home in the right neighbourhood.
Congratulations Streats Beltline. Open for only a few months and we won Silver for our FRIES (Our Poutines are it) AND were chosen as a TOP PICK for Take Out. Gotta love that.
Thanks Calgary!
Streats Kitchen grows into Edmonton despite pandemic challenges
As restaurants deal with dining room restrictions across Canada, Streats Restaurants are quietly proving that Canadians love their food, any way they can get it, with the opening of their first Edmonton restaurant on February 1, 2021.
“Edmonton food fans can easily download our app and save on the best food money can buy,” said Michael Klassen, Streats Regional Manager. “Our menu delivers amazing and our app is far better than Skip or Doordash.”
Calgary-based Streats Kitchen stands by three simple rules: to provide every guest with a “blow your mind” experience; to always ensure they do everything they can to be environmentally friendly regardless of profits; and to give back however they can to the community and the less fortunate.
“Streats is an exciting restaurant concept focused on quality, speed and flavour,” added Klassen. “This QSR concept caters to a younger customer and although we are categorized as a “Fast-Casual” restaurant, Streats is definitely more “FRESH-CASUAL.”
With online ordering and delivery a priority with consumers during covid-19, Streats customers are able to order and pay for their favourite Streats food through their easy mobile ordering app, available on Google Play and at the App Store. FREE Wi-Fi is an added perk to help manage customer’s mobile data usage.
Streats Oliver Kitchen is at 11327 104 Ave Edmonton, AB. T5K2S1. https://g.page/streats-oliver-kitchen?we
Joey’s Franchise Group Fills Fresh-Casual Void In Langley With Opening Of Streats Taco and Poutine Restaurant
Residents of Langley now have a new flavor in town. Calgary-based Joey’s Restaurants traditionally known for its Fish & Chips has returned to the Lower Mainland with a new restaurant concept meant to deliver an engaging eating experience to a new generation of diner.
Streats is a fun and exciting restaurant concept focused on quality, speed and flavour. The ‘Streats’ QSR concept caters to a younger customer. It’s designed to suit their tastes and pace of life. Streats is categorized as a “Fast-Casual” restaurant but is more defined as “FRESH-CASUAL”.
Diners can expect a modern street-inspired atmosphere; stocked with beers, wines, booth and high-top table seating with TV’s at every angle. Service is fast and focused on the experience. The open kitchen shows that the food is made fresh and the environment is a casual contemporary allowing guests to feel comfortable yet engaged.Convenience is paramount at Streats, so customers can order and pay for their favourite Streats food through their easy mobile ordering app, available on Google Play and at the App Store. FREE Wi-Fi is an added perk to help manage customer’s mobile data usage.
Streats Willoughby Kitchen is at A150-20689 Willoughby Town Center Drive in Langley, BC.
About Streats
Calgary-based Streats is a fresh take on modern day comfort food. Pioneered by Joe Klassen of Joey’s Seafood Restaurants fame, Streats is a contemporary street-themed atmosphere for trend setting diners with a menu that invigorates the senses. Tacos and Poutine provide the foundation for a multitude of flavours. Streats Willoughby Kitchen in Langley is the third Streats to open in 2018 and the second in the Lower Mainland. Tuesday is Fish Tuesdays. Thursday is Taco Thursdays – $4 Tacos.
Streats Restaurants is Franchising in BCs Lower Mainland
Joey’s Only Franchising has hit it out of the park. Now introducing the franchising of their newest Fast Casual Brand – Streats Restaurants.
An off-shoot of Joey’s Urban Restaurants, Streats was developed after a lot of reflection. There we were – Canada’s favourite Fish and Chip Company – and suddenly the food world got smaller. Flavours from all over the planet made their way into our fridges, food shows made stars of everyday people, and street vendors and food trucks became the innovators instead of French Chefs. People love our Fish and Chips but there are so many great flavours out there!
We ate our way across the planet and married our strength with a world of flavours. First, we made the best Fish Taco you’re ever likely to eat and then we heaped some Canadian inspiration on top of our fries and made amazing poutine. But that wasn’t enough!
There are so many wonderful flavours out there that we started putting everything that inspired us into tacos and on top of poutines. Fresh, hand-prepared ingredients; bold, global flavour collisions, and sustainable sources. No speed limits on these Streats!
Since it was street food that inspired us in the first place, our name Streats was born.
“Joey’s Urban was confusing to many consumers. Some thought it was a furniture store, others thought it was from another restaurant brand,” said Joey’s Vice President of Marketing Dave Holland. “As much as it drew attention to our offering, it caused too much confusion. We think Streats is a little more straightforward.”
With a third restaurant now open in Abbotsford, BC and another opening scheduled for Langley by mid-June, Streats is becoming an extremely popular fast-casual franchise opportunity especially popular among younger restaurateurs. Joey’s Franchise Group has over 30 years of franchise experience guiding and supporting their franchise partners for this millennial themed restaurant.
“We are actively seeking entrepreneurs interested in joining our franchise network for Streats across Canada. Active markets include Calgary, the Lower Mainland, Edmonton, Ottawa,” added Holland.
Check Out the latest opening in Abbotsford, BC. https://www.facebook.com/StreatsAbbotsford/. For menus and additional information, visit https://streats.ca/our-locations.